Passionate researcher with a fine sense of detail.  Innovative lines, his conceptual approach, a wealth of designs relating to his own life story, these are the mainstays of his creative force. Asad, natural artist, sculptor out of his inner drive, goldsmith by destiny, entrepreneur for fun, explorer of technology by vocation. This is Asad, this is what we see reflected in his jewellery, his creations and his artistic challenges.

In Italy, the name Ventrella is synonymous with the art of jewellery crafting. A dynasty of goldsmiths starting in the early 1800’s and continuing today, through generations rich in history and experience. The founder of the family, Giuseppe Ventrella, was master goldsmith in Naples during the Bourbon period.